Description: A summary of the "Risks of Being Virtual" session from the 2006 SOA Annual Meeting.

Description: This page displays the complete set of articles from the newsletter, NewsDirect, published by the Marketing and Distribution Section in May, 2006.

Description: There are two key trends in the preneed and final expense insurance market, the first being small independently held preneed insurance companies presenting attractive acquisitional benefits and secondly, changing consumer attitudes may drive increased final expense activity in the future.

Description: This article identifies why insurance innovations take so much effort and digs deeper into the underlying causes. It shows and explains the importance of taking an efficient, tactical, and intentional approach when innovating to avoid over-building and over-investing.

Description: In this article chairperson Christopher H. Hause, reflects on the success of the Nontraditional Marketing Section and its impact on their industry. He also highlights the future goals of the NewsDirect newsletter for the upcoming year.

Description: This is an article that has excerpts from each of the four winning papers of a contest sponsored by the Society of Actuaries on the subject of visions of the life insurance industry in 2020.

Description: At least 60 percent of households are now on the Do Not Call list, the level of telemarketing is down, but it still remains an effective marketing channel for insurance companies.

Description: A basic principle of marketing suggests that using the preferred medium a consumer knows and trusts will have a direct impact on the way they make purchases and how one could—and should—sell to and interact with them.